Increasingly, brands are exploring the benefits of Corporate Social Responsibility (CSR) - the idea of doing well, by doing good. And for good reason. CSR initiatives offer brands an extraordinary opportunity to connect with consumers in deep, lasting and meaningful ways. Creatively, the only limitations are imagination and how big an investment clients want to make. Interested? Let's change the world.
Texas Dairy Queen - MUSIC IN THE SCHOOLS
In 2012, we created an initiative for Texas Dairy Queen called "Music In The Schools" that promised unprecedented support for high school music in the state of Texas. The centerpiece was a three-year agreement to be the Title Sponsor of all Bands of America (BOA) Marching Band competitions in Texas.
In addition to the BOA sponsorship, Music In The Schools offered plans to provide the more than three million Texans involved in high school band, choir and orchestra with a much needed fund raising channel driven by incremental sales. It was the very definition of win - win. By giving back to the bands, choirs and orchestras, we would have driven more sales. By driving more sales, we could have given more back to the arts programs.
In the end, we only chose to activate the BOA sponsorship portion of the program. Yet, the full Music In The Schools program stands as a model for the potential to drive millions in sales and hundreds of thousands in support.
