Despite most of what you hear in your car, radio spots can be fantastic and extremely effective when written and produced well. I love writing radio. I cut my teeth as part of the elite "Radio Monsters" team at Tracy-Locke and since then, have produced hundreds of spots and won numerous awards for radio locally, regionally and nationally.
Taco Bueno :60 Radio - "Malibu Taco"
In the sea of quickie, imitation Mexican food, Taco Bueno is a fresh, delicious alternative making their salsa from scratch every day and serving the best tasting Mexican in QSR. Bueno wanted radio that punched the “realness” of their food and had a little fun. This spot we produced for the pitch was the result.
Pepsi :60 Radio - "Flip Your Lid"
Pepsi's "Flip Your Lid" promotion was an under-the-cap game that gave people the chance to win prizes every time they drank a Pepsi product. This spot featuring the legendary voice talents of Shelley Berman and Jack Riley is one of the award-winning spots from our campaign.
Stanley Steemer :60 Radio - "Carpetosis"
For people not cleaning their carpets regularly, conditions like "Carpetosis" and "Dustamungus" are chronic. Fortunately, they're easily remedied with a call to Stanley Steemer. We played that for some kitschy laughs in this spot featuring the great Scott LaRose and the legendary Tony Jay.
Taco Bueno :60 Radio - "Ricardo Verde"
Taco Bueno's food is the epitome of fresh, flavorful Mexican food. So much so, that the people who eat it start feeling the same way about themselves. Thus, Richard Green becomes "Ricardo Verde" - right up to the point his screaming, hungry wife forces him to "Get Real" and take her to Taco Bueno.
Justin Boots :30 Radio - "The Will"
Research showed people who wear Justin boots, LOVE their Justin boots. And not just a little bit. We decided to play that fact for laughs with the late Bob Ridgeley and Jack Riley in this :30 spot that went on to the win a Gold Addy for best radio spot and best radio campaign.
Century Bank :60 Radio - "Hamlet"
At a time when banking was complicated and not very customer friendly, banking with Century Bank was easy. That was the message in this spot featuring the brilliant Jess Harnell putting a fresh spin on Shakespeare. This campaign was not typical for a bank and neither were the results.