Print is dying. Print is dead. Nobody reads anymore. Sounds true. But it isn't. Not completely. Howard Luck Gossage, the father of creativity in San Francisco said it best. "The real fact of the matter is, nobody reads ads. People read what interests them, and sometimes it's an ad." Whether it's a magazine ad, packaging, POP, collateral, or anything else with ink on paper, it has to be smart, interesting and engaging for people to pay attention. Let's make some people pay attention.
National Cowgirl Museum and Hall of Fame - "Annie Oakley"
Spend an hour at the National Cowgirl Museum and Hall of Fame and you’ll be shocked at the number of incredible women you've never heard of who literally shaped the history of our country. This story about how close Annie Oakley was to stopping WWI before it even started was one of our favorites.
Boomtown Hotel & Casino - "Queen"
When the owners of Casino Magic in Bossier City, Louisiana invested $25 million in a redesign they relaunched as Boomtown, they wanted a younger, hipper campaign to match. We created print ads, posters, POP and collateral reflecting the new look, tone and feel and a whole new audience paid attention.
Texas Dairy Queen - "Victory"
In the fall in Texas, nothing is bigger than high school football. But for players, coaches, fans and kids, DQ is a close second. It's where people go before the game and after, and certainly where they go to celebrate a victory. This ad went on the back cover of Dave Campbell's Texas Football - the Bible of Lone Star football.
National Cowgirl Museum and Hall of Fame - "Tad Lucas"
It’s probably an overstatement to say without Tad Lucas there would be no National Cowgirl Museum and Hall of Fame. But not by much. Hers is just one of the extraordinary stories you'll find at this hidden gem in Fort Worth. When discussion turned to who should go in first, she was at the top of the list.
Boomtown Hotel & Casino - "King"
In a market where the casino themes were all tropical and magical, a cool, sexy Western theme was quite the departure and as it turns out, a huge draw. Opening weekend, thousands showed up and from the posters out front to the coasters at the bar, we invited them to come inside and let it ride.
Texas Dairy Queen - "Three Things"
This ad was another of our back covers for Dave Campbell's Texas Football. It was part of our larger campaign to support high school football including multiple pages in Dave Campbell, a huge TV and radio buy and a lucrative partnership with FOX as the title sponsor for the DQ Big Game Of The Week.
PRO STAFF - "Talent That Works"
With this print campaign and the the introduction of the tagline "Talent That Works" we completely changed the paradigm of the staffing business. By shifting the vernacular from "temps" to "talent," we changed how employers looked at temporary employees and more importantly, how they saw themselves.
American Ironhorse - "Break The Mold" & "Freedom"
We created these spreads for a motorcycle company in Fort Worth that at one time was the largest manufacturer of custom motorcycles in the United States. American Ironhorse hand-crafted extraordinary bikes for fiercely independent riders who had the will and the means to buy a motorcycle, or chopper that was exactly how they wanted it. Every bike was literally a piece of art. A badass piece of art made of leather, chrome and steel.
