The greatest surprise I've had in my career is discovering a hidden talent for writing lyrics. I've loved music my entire life. I played it. I marched it. I sang it. But I'd never written it. That changed when I went to work for a CEO who was also a composer. Since then, I've written lyrics for dozens of original compositions, brand image music tracks, songs for pitches and one very silly Christmas video that surpassed a million views on YouTube. Setting your brand to music is one guaranteed way to make it memorable. If you've ever thought about exploring that possibility, let's make some music together. It works. 

Logan's Roadhouse - Music by Paul Loomis & Tre Nagella  Lyrics by Michael Tuggle

Logan's Roadhouse ribs are fall off the bone delicious, but to get people to pay attention, we knew they needed more than just a spot. First, to make the ribs a signature Logan's product, we renamed them "Roadhouse Ribs." We shot some mouth watering footage then set the whole thing to this super cool Blues track.  

                YPO - Music by Paul Loomis & Tre Nagella                  Lyrics by Michael Tuggle

LOOMIS president Mike Sullivan was a longtime member of Young Presidents Organization and the year he served as the Education Chair for his chapter, we wrote this song. It accompanied the video unveiling the chapter's upcoming event schedule. The next year, they won YPO International Chapter of the Year.

 Texas Dairy Queen - Music by Paul Loomis & Tre Nagella        Lyrics by Michael Tuggle

True story. When we were invited to pitch the Texas Dairy Queen business there were more than 80 agencies contending. We dug deep into research, found an inextricable connection between Texas and DQ and wrote this song. We paired it with a video of Texas images and pitched. An hour later, we had the business. 

      Boomtoom - Music by Paul Loomis & Tre Nagella         Lyrics by Michael Tuggle

In addition to the :30 TV spot, we wrote and composed a full-length song and shot a video to match featuring singer Perry Danos. The video ran at the top of every hour on giant video screens around Boomtown. By Sunday afternoon, people were singing along and making reservations for their return.

American Ironhorse - Music by Paul Loomis & Tre Nagella       Lyrics by Michael Tuggle

When we pitched American Ironhorse, we wanted to produce a track as edgy and in your face as the motorcycles they built. This wasn't for the radio. It was to set the tone in our pitch. When we revved up our Yamaha speakers and legendary guitarist Andy Timmons started shredding, we did.   

CC's Coffee - Music by Paul Loomis & Tre Nagella                  Lyrics by Michael Tuggle

When Community Coffee made a run at Starbucks with their CC's Coffee Houses, they wanted to tap into the heart of New Orleans which meant delicious coffee and great jazz. Rather than the jibber jabber of an announcer, we thought it would be fun to say hello and then give people :10 of music and peace. 

Boomtown Casino - Music by Paul Loomis & Tre Nagella   Lyrics by Michael Tuggle

The first thing we did to set the tone for the new Boomtown Casino was set it to music. This infectious, country rock track paired with images from the casino and the cantina screamed fun and sexy. When we added the Boomtown girls and put the video on the entrance board next to I-20, we literally stopped traffic. 

            Golden Chick - Music by Paul Loomis & Tre Nagella        Lyrics by Michael Tuggle

How do you compete against behemoths like Chick-Fil-A and KFC, with a limited budget, even when you were the first to perfect the chicken tender? Easy. You set your brand to music and shoot the best looking chicken on television. This little ear worm got instant traction and helped to reconnect the brand. 

               Cargo Kids - Music by Paul Loomis & Tre Nagella                    Lyrics by Michael Tuggle

If you can't have fun writing lyrics for the "delightully durable, surprisingly affordable, furniturrific store," lyrics may not be your thing. Maybe it was Paul's wonderful track, maybe the fun products we mentioned, but of all the lyrics I've written, these almost wrote themselves. Still one of my favorites. 

Orange Crush - Music by Paul Loomis & Tre Nagella                Lyrics by Michael Tuggle

When we got the call from Dr Pepper, Orange Crush had been a little quiet as a brand. DP was looking for a spot that was young, fun, energetic and spoke to all the things that made Crush, Crush. We produced this hip, upbeat pop track that fit more with radio playlists than commercial pods.

Logan's Roadhouse - Music by Paul Loomis & Tre Nagella        Lyrics by Michael Tuggle

After extended research, Logan's was exploring a new direction that tapped into its Nashville heritage, its freshly butchered steaks and the family friendly atmosphere they delivered. This easy going country track captured that sentiment and set the whole brand to music. 

Love, Andrew Autism Foundation - Music by Tre Nagella         Lyrics by Michael Tuggle

This was a very special project. One of our clients had a son named Andrew who is autistic and they were starting a foundation to raise money for research and awareness. We knew Andrew was a huge rap fan, so we went to work. We named the foundation, "Love, Andrew" and we wrote this song to help launch it.